To meet dealers’ growing demands, Gustav Daiber GmbH, the company behind the textile promotion and corporate fashion brands James & Nicholson and myrtle beach, has founded a department for Business Development. Tobias Seidel takes the lead alongside his role as Head of Marketing.

Tobias Seidel takes over the new Business Development department at Daiber in addition to his function as Head of Marketing. Photo: Gustav Daiber GmbH

The new Business Development department emerges from the former export division and is supplemented by employees from different areas. It will focus on expanding dealership cooperations and is led by Tobias Seidel, who has been responsible for the marketing department at Daiber since 2017. “We will certainly focus on the further development of international businesses,” Seidel explains. “Although, we would also like to provide local dealers with even more individual support. I am honoured by the trust that is placed in me. My plan is to get the new team started immediately.”

Broader and more digital realisation of marketing opportunities

With this step, Daiber sets a clear sign to the dealerships. The newly formed Business Development department enables a broader and more digital realisation of marketing opportunities as well as even closer cooperations. Managing Director Kai Gminder: “Facing the market development, founding the Business Development department is the logical next step for our company. Therefore, we are glad to have Tobias Seidel accepting this new challenge in addition to his current responsibilities. I am convinced that even closer dealer relationships will be of large benefit for everybody involved.”