The new main catalogue by Gustav Daiber GmbH is now available and presents the 2024 collection, which is expected to be available until the end of March. In addition to functional corporate fashion and warm workwear, the extended product range offers an even larger selection of colours. Together with ClimatePartner, Daiber is once again offsetting the CO2 emissions resulting from catalogue production this year and supporting tree planting in Germany and China.
The product range includes practical crossover styles, lined workwear, fashionable headwear and fresh, spring-like colours.
Whether corporate fashion or workwear , the new products combine functionality with modern looks and can be combined in many different ways at work and after work. The majority of the novelties are already available to order. The remaining products are expected to be in stock and therefore available by the end of March.
Higlights
Among the highlights of this year’s collection is the cosy and soft Sherpa Jacket (JN1862). The durable, easy-care Sherpa fleece made from 100 per cent recycled polyester makes it a real eye-catcher. Sustainable materials such as organic cotton and a warming Sherpa lining made from recycled polyester are also used in the new Ladies’/Men’s Doubleface Jacket (JN1319/JN1320). A particularly versatile highlight is the Ladies’/Men’s Blouson (JN1335/JN1336). It is available in three colours and , thanks to its reversible design, offers two looks in one and thus countless combination options.
The Winter Workwear Pants Strong (JN1861) are also brand new to the range. With their roughened inner lining, the first lined workwear pants by James & Nicholson are ideal for colder temperatures and round off the existing workwear portfolio.
To coincide with the launch of the 2024 collection, the Workwear Colour Sele ctor will also be expanded to include the new products and colour extensions. This service by Daiber makes it possible to clearly display all workwear products in a collection in the available colours. In this way, the potential combinations for coordinated corporate fashion outfits can be seen at a glance.
Climate-neutral catalogue production with certified environmental protection
“Environmentally friendly behaviour is our top priority. This starts with our products, in which we use durable and increasingly sustainable materials, and extends through all areas of the company to the climate-neutral production of our catalogues. With our commitment to the environment, we want to play our part in increasing sustainability”, says Managing Director Kai Gminder. Together with ClimatePartner, Daiber is therefore offsetting the CO2 emissions resulting from the printing of the main catalogue in full again this year. To this end, the corporate fashion manufacturer is supporting an internationally certified climate protection project for reforestation in China.
Trees are being planted on 43,600 hectares of barren land there to improve air quality and soil structure as well as prevent erosion. Thanks to the project, the total of 114,000 kilograms of CO2 offset is doubly worthwhile: for every tonne of CO2 saved, ClimatePartner plants an additional tree in Germany. Thereby, Daiber promotes the conversion of structurally poor forest stands and monocultures into more resistant mixed forests, thus making a positive, sustainable contribution both abroad and at home.
In addition, Daiber has used 100 per cent FSC-certified recycled paper for producing its new main catalogue. The FSC Recycled label guarantees that only recycled waste paper was used. This protects forests, biodiversity and the climate. In contrast to the use of conventional paper, 79 per cent less water, 73 per cent less energy and 42 per cent less CO2 was consumed during catalogue production.
