Once again, James & Nicholson supports the Artland Dragons basketball team from Quakenbrück in the new season of the 2nd Basketball Bundesliga ProA. The manufacturer of corporate wear with excellent value for money for the sports, leisure, business and workwear sectors is looking forward to exciting games and is keeping its fingers crossed for a successful season 2019/2020.

Sports sponsorship

James & Nicholson has been the main and jersey sponsor of the basketball team Artland Dragons from Quakenbrück since 2015. The “Dragons team” around coach Florian Hartenstein will now start the new season of the 2nd Bundesliga ProA on September 20, 2019 with a home match against the Tigers Tübingen. For the clothing experts from Albstadt, sports sponsoring is a matter close to the heart: “We are very pleased to continue to support the team as a sponsor and to continue our commitment to sports promotion. A team sport such as basketball inspires many fans in Germany every year and must therefore also be supported by companies,” explains Kai Gminder, Managing Director of Gustav Daiber GmbH, which also includes the brands James & Nicholson and the headwear and accessories brand myrtle beach.

Connectedness between sport and company

Kai Gminder sees similarities between the company and basketball on many levels: Basketball is a very dynamic sport in which the team must work well together. Dynamism, teamwork, passion – these are qualities that also play an important role for us as a company”.  At the start of the season, he says: “We are proud to be back as main sponsor in the new season and wish the team every success for the opening match against Tübingen.