Fruit of the Loom’s new 116-page product catalogue is bigger and brighter in 2015. Urging us all to ‘set our colour free’, the bright new catalogue combines lifestyle photography of all 103 Fruit styles, with several layout changes, to ensure it’s easier to find what you are looking for.
Sofspun T-shirt range
The ‘New from Fruit’ section at the front of the catalogue tells you exactly what’s fresh in for 2015. This year additions include the Sofspun T-shirt range (100% cotton). Introduced in the UK and Germany for men and ladies in July 2014, not only is this its catalogue debut, the range is now available throughout Europe for men, ladies, kids and girls too. There are also three new men’s Lightweight Sweats (unbrushed, 240gm/m²) – a Set-In, Zip Neck and Sweat Jacket. These new styles complement the existing men’s, ladies and kids options.
New colours
Original T sees nine new colours added to the palette in 2015 – Fuchsia, Purple and Lime to name just a few. New colours also feature in the brand’s Men’s and Lady-Fit Premium Polos, meaning there are now 22 consistent colours across the two styles. Whilst their men’s 65/35 Polo is available in two new larger sizes: 4XL and 5XL.
The new catalogue is easy to use with a handy colour swatch section on the inside back cover. The colour-coded garment category sections introduced last year have been refined further, with Sweats clearly divided into Classic, Lightweight and Premium, so choosing the right garment based on colour, key features and benefits is simple. A ‘Sweats Guide’ at the back of the catalogue also shows the differences between the three Sweat collections.
Throughout the catalogue you’ll also find pages dedicated to brand information, with all the latest facts on the Moroccan plant, ethical and environmental credentials and specific product features.
Copies of the new brochure are available from your local supplier or from Fruit of the Loom’s Customer Services team. A digital version of the brochure will also be available on the brand’s website.
