Today’s Fruit of the Loom range has more styles, choice, sizes and colour than ever before.
The brand added the new lightweight baseball sweat jacket to its 2017 range, which perfectly fits the athleisure trend, and has brought back its popular underwear collection. The brand will also launch a new responsive website in January 2017.
Fashion-forward customers
One of the big trends for 2017 is athleisure wear. Its popularity has been gaining momentum over the last couple of years. To satisfy customer demand, Fruit of the Loom has introduced a lightweight baseball sweat jacket. Fitting nicely into the existing lightweight sweats collection, which is aimed at a more fashion-forward customer, this jacket is smart enough for work and has a fashionable casual vibe. In more northerly countries, it’s suitable for the summer or as a layering piece, whereas in territories more southern, it’s an all-round jacket. The jacket is made from lightweight unbrushed fleece (80% cotton and 20% polyester) and has raglan sleeves, two front pockets and a cotton/lycra rib neck, waist and cuff. It also has a covered, self-coloured plastic zip for enhanced printability. It’s available in sizes small – 2XL and in the colours black, heather grey and deep navy.
Colour is your choice entirely
If you want the lightweight baseball sweat jacket in a colour not featured in its core range, no problem. You can create your own look in any Fruit of the Loom colour, because the style is produced at their Moroccan plant. Whether you choose the whole garment in one colour or specify a different colour for the sleeves to the body in true baseball style, the choice is entirely up to you. This is handy for a volume promotion, college and team wear, music merchandising or retail.
Men’s underwear heritage
Fruit of the Loom has a long-standing heritage in men’s underwear, going back to 1938. The men’s underwear collection comprises the Classic Shorty, the Classic Boxer and the Classic Sport Brief, all available in sizes small to 2XL in colours black, white, deep navy and light grey marl. Also available are the Classic Slip, sizes small to 2XL in white, black, black stripe and navy/mid blue marl and the Fruit Underwear T in white.
Great feel and good fit
The socks range comprises three styles, two of which are designed to be unisex. Fruit Crew Socks, ideal for everyday use, have cushioned soles for a great snug fit in sizes 35-46 and Fruit Quarter Socks, with welt protection around ankle and cushioned soles for extra comfort, in sizes 35-46. Both come in white, black and heather grey with elastane throughout for the perfect fit. The third style, Fruit Work Gear Socks, is offered in black and melange grey. These are work socks with cushioned soles for extra comfort and protection in sizes 39-46. All the socks have a high proportion of natural fibres for a great feel every day.
Usability on all devices
A new website will be launched in January 2017, with lots of new features. The responsive layout is designed to have great usability on all devices, including desktop, tablet and smartphones. Its layout and visuals are accompanied by an easy-to-use product search facility with multiple filter functions, so you can find exactly what you’re looking for quickly and easily. There will also be an enhanced user experience and optimized tools in the Fruit Club section of the website, meaning even greater support for customers.
