Gustav Daiber GmbH provides printed target group flyers to their retailers. These include the respective product recommendations for corporate fashion from the brands James & Nicholson  and myrtle beach that are suitable for different fields of application. With the full service campaign, which also includes editable newsletter templates for the specific industry, the family company supports their retailers in contacting customers according to specific target groups.

With the new target group flyers Daiber supports their retailers in target group oriented customer approach. Photo: Daiber

They support retailers in offering suitable products to customers from different sectors and in targeting new customer groups. Thus buyers have all the products suitable for their work area at a glance. There will be around ten flyers for different application areas, including ones for the sectors Medical, Logistics & Delivery, Towns and Communities, Trade, Office, Working from home and Education.

The related image data, both for product and lifestyle photos, on the shown products are available in the Media Cloud. “With this new service campaign, we would like to simplify the target group-specific customer approach for our retailers and provide a useful tool that supports them in the appropriate product selection. We are pleased to offer added value and to further strengthen individual business relations,” explains Mario Besenfelder, head of sales (field service) at Daiber.

Suitable corporate fashion in a few steps

Each flyer presents about 20 products of the corporate fashion line by James & Nicholson and myrtle beach, which are designed to meet the different requirements of the sectors and application areas. Each flyer is structured in a similar way: all the advantages can be identified at a glance right at the start, for example the high durability of the materials, the use of sustainable fabrics such as organic cotton and recycled polyester or the wide range of available colours and sizes. This is followed by recommendations for individual finishing, suitable for the respective industry. If you want to see a visual depiction of the finishing, you can use the Daiber Designer. At last, the products themselves are clearly presented one by one.