The new main catalogue by James & Nicholson and myrtle beach has been available since the beginning of the year. It includes the collection 2023 with many product highlights and expressive crossover styles. In order to compensate for the CO2 emissions resulting from the production of the catalogue, the family-run company Daiber once again supports sustainable projects such as a ClimatePartner.
The product range of the two brands expands with bright signal colours for more visibility at work, shiny cotton styles for after work and even more stylish crossover items that expressively combine work and leisure. Sustainable materials such as organic cotton or recycled polyester remain in focus. A highlight of this year’s collection by James & Nicholson are the Mercerised Polos (JN1300/JN1301), which are available in three variants with different fits. Their specially pre-treated cotton gives the polos a particular sheen. Also brand-new in the portfolio are the one-size bistro aprons (JN1880/JN1881) in two different designs.
International climate protection, regional commitment and sustainable catalogue
Once again, the partnership with ClimatePartner makes it possible for Daiber to fully compensate for the CO2 emissions resulting from the printing of the catalogue. This is done via supporting internationally acknowledged climate protection projects such as Colombia’s largest REDD+ project, which protects 1,150,200 hectares of rainforest and helps to preserve its biodiversity. Other projects include the protection against the commercial deforestation of more than 97,000 hectares of Brazilian forest in Pará in order to provide an alternative source of income for local families, as well as the repair of well systems in the Central Region of Eritrea to give communities access to clean drinking water. In addition to regional commitment, such as for the Bergwaldprojekt e. V., which maintains and preserves native forests, Gustav Daiber GmbH assumes responsibility for people and nature with its two own brands.
‘It is a special concern of ours to give something back to the environment’, says Managing Director Kai Gminder. ‘For this reason, we are striving for more sustainability not only in our products, but also in our activities as a company.’
This also includes the production of the catalogue: Daiber has used solely Steinbeis recycled paper for the inner part. The paper has been awarded with the Blue Angel and the EU Ecolabel. In contrast to the usage of conventional paper, more than 80 percent of water, 70 percent of energy and half of the CO2 emissions have ultimately been saved in the catalogue production.