The tried and proven Promotion World format has been revamped and expanded and will premiere under the new name of PSI Promotion World in April 2014. The trade fair premieres at the Hannover Exhibition Center – right alongside Hannover Messe, a trade fair for industrial technology – from 8 to 10 April 2014.
The trade show is expected to feature around 120 exhibitors and attract more than 13,000 visitors, and is a prime opportunity for manufacturers, suppliers and resellers of promotional products and incentives to demonstrate the great communicative power of haptic advertising media to a captive audience of prospective buyers and users.
Combination of fairs
“This combination is a win-win for all involved. It gives the promotional products sector direct access to Hannover Messe’s exhibitors and visitors, who, in turn, can discover the immense range and multiple marketing uses of promotional products without having to leave the showgrounds,” said Michael Freter, the CEO of the Promotional Service Institute (PSI).
The German promotional products sector already generates around 20 percent of its €3.47 billion annual revenues from key industrial accounts, and PSI Promotion World is a great way to grow these revenues even further.
