Industry news
The four co-located events and the extensive feature and conference programme unveiled new opportunities, highlighting thousands of innovations and trends, as well as new vertical market prospects. Photo: FESPA Ltd.

FESPA Global Print Expo 2024, European Sign Expo, Personalisation Experience and the inaugural Sportswear Pro (19 – 22 March 2024, RAI Amsterdam) attracted a global audience of senior decision-makers prioritising investments for business growth.


Firming up investment plans was high on the agenda of visitors to the four co-located events with 92% of the audience looking to invest in equipment in the next 12 months. The collective median budget was over EUR 2.7 billion.

In line with this, the event attracted an international audience of senior decision-makers. 76% of attendees were business owners, directors, partners or managers and 85% of visitors shared that they are involved in the decision-making process for their business.

Over the four days, 12,706 unique visitors attended the events with 45% of visitors attending for more than a day. Visitors travelled from 120 countries, the Netherlands, Germany, the UK, Italy, Belgium, France, Poland, Spain, Switzerland, and Sweden bringing the largest portion of the audience.

Show highlights

Watch here the show highlights.


Visitors and advertisers comments

Visitors commented on the host of solutions at the show, as well as the opportunity to speak to industry experts. Gabriello Gambale, Director of Infinite Graphics Solutions, shared, “I love FESPA, we always pick up something new every year.“

Folker Stachetzki, Head of Marketing, Brother Internationale Industriemaschinen GmbH :  ‘’This year’s FESPA has proven to be a great success for us, especially due to our new approach to promoting collaboration between different product groups. Also the large number of innovations from Brother has brought us a lot of positive feedback from our visitors. One of the many new solutions was the introduction of DTE (Direct to Embroidery) printing, which attracted the attention of visitors and received extremely positive feedback. The enthusiastic response from visitors emphasized the potential for significant market acceptance and success in this area. Furthermore, the presentation of two “powderless” prototypes in the field of DTF (Direct to Film) printing showed the innovative direction Brother will be heading in the future’’.

George Benglopoulos, CEO of Polyprint ” With our new DTF printer Filmjet we expanded our  product portfolio by entering the field of Direct-to-Film (DTF) printing systems. Filmjet’s success at FESPA 2024 is not just a milestone for Polyprint but a leap forward for the DTF industry. The enthusiasm and interest from the global print community affirm our commitment to innovation and our vision to overcome the challenges faced by DTF print producers.”

Rigte Groenbroek, General Manager, EMEA, Onyx Graphics, commented, “FESPA is a vital event to build international brand awareness, gather market feedback, and connect with our international channel partners. FESPA offers us the perfect mix of end users and distributors from every part of the EMEA region, as well as being the ideal environment to build our relationships with the print and finishing technology manufacturers whose equipment is driven by our RIPs. We’re already thinking about our presence at FESPA 2025 in Berlin.”

Bernado Lourenco, Business Development Manager, Apametal, said, “For us, FESPA is a great event for printing and signage. As we started the process of expanding our business internationally, exhibiting at FESPA was a no-brainer. We knew we were entering a competitive trade show and FESPA supported us from the beginning.”

Laura Thompson, Digital Marketing Specialist, Kit Builder, commented, “We thoroughly enjoyed attending FESPA. Not only did it introduce us to a new industry and clients, but we also got to delve into what else is happening in the sector. Each of the co-located events was filled with innovation and creativity, and it’s a pleasure being part of them.”

Mike Horsten, Global PR and Press Manager, Agfa, added, “We all know that FESPA is the place to be; it’s a great trade show to promote products. It’s truly international and the global audience reflects that.”

With the biggest line-up of exhibitors to date for European Sign Expo 2024; the second iteration of Personalisation Experience with its brand new Personalise Make Wear feature; as well as the inaugural Sportswear Pro, the co-located events and content-led feature programme provided visitors with the opportunity to explore vertical markets, grow their business and expand their offering.

The line-up of global industry experts and thought leaders at the Personalisation Experience and Sportswear Pro conferences delivered a content-rich programme that attracted visitors from around the world, stimulating lively debates and networking conversations as well as new partnership opportunities.

FESPA events 2025

FESPA Global Print Expo and European Sign Expo will return to Messe Berlin, Germany, from Tuesday 6 – Friday 9 May 2025.

Read more on the 2024 event in our Online Magzine FESPA events.