Adidas launched the 2014 FIFA World Cup kits of seven leading national football federations, encouraging fans to ‘show your colours or fade away’.
The kits of Argentina, Colombia, Germany, Japan, Mexico, Russia and Spain have been unveiled with technological advances, producing the lightest kits adidas has ever created. The players’ uniforms will also feature eye-catching designs, inspired by the next generation of football fans.
Lighter kits
The national kits have been created using adizero technology, producing lighter kits and an improved fit, enabling players to be faster and more comfortable on the pitch. The 2014 FIFA World Cup federation kits are over 40% lighter than equivalent 2012 kits, weighing in as the lightest kits ever produced by adidas.
Due to technological advances weight has been removed from the main jersey, collars and sleeve cuffs, as well as the national federation crests and even the iconic adidas three stripes. The shorts are now also made with a new woven lightweight fabric for increased breathability and a lighter waistband. These innovations will give the world’s best players extra freedom of movement and comfort, while retaining resilience and durability on pitch in Brazil.
