Pure DigitalThe Pure Digital Show takes place in Amsterdam at the RAI 17-19 April 2018. The event has attracted the strong support of important companies in print technology including HP, Canon, Felix Schoeller, Mimaki, Tonejet, and Sihl along with the support of important associations such as SI’BON, IGI, and DGI.

Frazer Chesterman, Co-Founder says, “Pure Digital Show is a new digital print event that is designed for the creative industry and this is why we are gaining some support. It is unique and indicative of a changing market where new events are needed to perform a new role. As with the InPrint Show, Pure Digital will bring new people and businesses together, creating fresh opportunity and markets for an industry under pressure to compete at the highest level.

Creative industry

“We are delighted that many of the important companies in the market are already supporting this event. They are participating because they recognise that to grow the demand for digital print we must inspire the creative industry. Digital printing still stands for less than 3% of all print and this is because the creative industry is not exploiting the huge potential of digital printing. The show will provide a forum and focus to improve on this.”

Pure digital 2_WEBThe Pure Digital Show will comprise of exhibitors, speaker content and live demonstrations of digital print applications for creative professionals. The event will show that digital print is a fast, flexible and dynamic media that deserves a strategic place in the creative value chain. Right now, it plays a tactical role and in order for more growth to be realised, organisers and founding exhibitors believe this has to change. The show will give visitors access on how to exploit this awesome digital technology to the greatest possible effect.