At the beginning of May, in the midst of the corona crisis, Kevin Gunold, son of Managing Director Christoph Gunold, took over the position of Sales Manager for Germany, Austria and Switzerland at the tradition-rich company Gunold. There are indeed better times to start such a responsible new task. But Kevin Gunold is not impressed by the timing. “This enabled me to approach the re-orientation in sales that I was aiming for in a very concentrated manner and to implement a lot of this in the meantime”.
Gunold All Digital
His main focus is the further digitalization of the family business. “Digitalization offers enormous advantages, especially for us as a medium-sized company, particularly in sales, where today we have to use a wide variety of distribution channels”, says Kevin Gunold. He sees great potential for the future in online sales. “Our customers want to be able to place their orders reliably and securely around the clock, no matter where they are and how they can reach us. This is already possible, but we are now going one step further and are optimizing our offer for our customers even further,” announces Kevin Gunold.
The necessary digital processes must be very well prepared. The top priority is to ensure that the products are always available for delivery. It is also important to involve and motivate employees from the very beginning. “Even the best sales tool is ultimately useless if it is not used as planned afterwards,” he knows.
Kevin Gunold is currently focusing on new developments of the existing online shop, for which numerous innovative features are now being planned. For direct sales, he is currently supported by two employees “who have a direct line to our customers”. Customer service leaves hardly any customer wish unanswered. “One of our strengths is our excellent customer service and it is therefore of great importance to explain our wide range of products to the customer”.
Focus on the future
With Kevin Gunold, the fourth generation of the family business has already taken a leading role in the well-established Gunold company. His father and Managing Director Christoph Gunold is very pleased about this: “For every family business it is decisive that the next generation is ready to follow in the footsteps. And so we are indeed very happy that Kevin sees his future at the Gunold GmbH. Together we are now heading into a digital future.
Kevin Gunold (33) studied Business Administration and Law and graduated with a Bachelor of Arts degree. Since May 2020 he has held the position of Sales Manager for Germany, Austria and Switzerland at the Gunold company. He is married and has two children.