The conference will be moderated by FESPA’s Personalisation Ambassador, Richard Askam. Richard was one of the creative brains behind the ShareACoke campaign for Coca-Cola and has worked on several personalised marketing campaigns for brands including Marmite, Nutella, Lynx and Dove.
Confirmed sessions, which will be hosted in English, include Why you need to rethink personalisation, for the youngest generations – Gen Z and Gen A, personalisation is everything, the cocktail party, understanding the customer journey, the Foundation of effective personalisation, people, planet, profit: how all can benefit from Print Personalisation, from industry 4.0 to industry 4.U, next generation customisation & personalisation, sending emotions for next day delivery, how personalised gifting connects, personalisation and creativity.
Speakers from brands including ProQure, PRINTFUL, Landa Digital Printing, Ipsos, Printess and Canon will also explore topics such as the behavioural science behind personalisation; the power of print in a personalised world; driving impact and customer loyalty through content; and the technology and businesses models making personalisation accessible.
Alongside the individual speaker sessions will be a series of “in conversation with” sessions led by Richard Askam who will be joined by consumer and tech experts, retailers and manufacturers.
Duncan MacOwan, FESPA’s Head of Marketing & Events comments: “Consumer demand for personalised, instant, and augmented experiences has increased over the last years and brands that have embraced personalisation have sharpened their competitive edge and increased their market share. That’s why, with our first-ever Personalisation Experience conference, we want to help delegates grasp the commercial value of personalisation and demonstrate how they can seize the exciting opportunities it presents in the industries they’re active in. We’re delighted to have a really strong line-up of international speakers from different sectors and backgrounds who will share real-life business cases, insights and actionable advice with our visitors.”
The Personalisation Experience conference will run alongside an experiential exhibition space, where visitors can explore the personalisation-enabling solutions from suppliers, including Antigro Designer, Brother, DreamScape, Infigo, OKI, Optimus, Printbox, Print & Logistics, Taopix and XMPie.
A three-day pass for the Personalisation Experience conference area will be priced at €495, giving delegates unlimited access to the conference, the Personalisation Experience exhibition area, and the co-located FESPA Global Print Expo and European Sign Expo 2023 exhibitions. To receive €50 off your ticket up until the event, visitors can use code PERA500. There is no need to pre-book individual sessions.