The race for the “PSI – Campaign of the Year” 2014 is now open. Eligible for entry are all campaigns using promotional products.
Until 1 October, promotional products distributors, suppliers as well as advertising agencies and their clients can still register for participation in the ‘PSI – Campaign of the Year 2014’ award competition.
Whether it’s a premium custom-made item or a low-cost giveaway: It’s a case of using the right promotional product at the right time for the right target group. If ideally used, it will be perfectly adapted to the television, radio print and online measures and can thus contribute to the campaign’s success.
Last year’s winner
As in the case of last year’s winner: Donald Duck was the big star in the campaign “Das große Talersammeln (The Big Dollar Hunt)”. The promotional item was here the centre of a broadly conceived campaign, advertised in TV
commercials, print adverts, social networks and at the POS. The Ehapa/Disney books, such as “Das Lustige Taschenbuch” were promoted with a large number of promotional items used as prizes, such as Donald Duck-branded towels or watches. The selection of promotional items and realisation was done by Gunnar Sprinkmann GmbH. ”
Entries
The race for the “PSI – Campaign of the Year” 2014 is now open. Eligible for entry are all campaigns using promotional products. When submitting for registration, applicants should note that the campaign must have been launched during the period between the close of PSI 2013 and 1 October 2014. 1 October 2014 is also the application deadline.
Nominees and winners will again be supported by the PSI with a range of marketing and press activities. All campaigns will be presented to a broad audience in the run-up to the trade show on the PSI website and in the PSI Journal. The award presentation ceremony will be held during PSI 2015, which will ensure a high degree of attention to participants.
