The Print Show 2018

The fourth edition of The Print Show 2018 takes place from September 18th to 20th at the NEC in Birmingham, UK. A host of major brands have already signed up to exhibit, including HP, Hybrid Services (Mimaki), Duplo, Vivid Laminating Technologies, Morgana Systems, Renz, Ashgate Automation, Premier Paper and CMYUK. This exhibitor list has been bolstered in recent weeks with the addition of Printers Superstore, Smart Print, Vpress, Lion and Active Data Metrics. Epson also joins this growing list.

The Print ShowEpson

Phil McMullin, sales manager of Epson UK:  “We want to show the breadth of our inkjet solutions and the quality of print that is possible for dye sublimation, textile, label, photographic, POS and signage applications. We expect some of our commercial partners to be exhibiting also, demonstrating an even wider range of applications printed with Epson technology.”

With this in mind, McMullin offered an insight into what visitors can expect from Epson at the Print Show 2018. “For the first time at the show, we will demonstrate some A3 and A4 printer-copiers that are right for cut sheet commercial printing applications,” McMullin said. “This is in addition to a comprehensive range of wide-format inkjet models from our signage (S series), photography (P series) and textiles (F series) SureColor range.”

Smart Print

Smart Print also returns to The Print Show. Paul Stead, head of production print sales the company, says the main aim at the event this year will be to speak with visitors about the solutions that matter to their own businesses. Stead: “The Print Show represents the only real opportunity in 2018 for mass audience interaction. Returning to the NEC should ensure a healthy footfall enabling us to share our message with maximum impact. We are looking for a healthy return on investment and are confident that the Print Show will provide this.”

“Deciding on the most appropriate solutions for our stand is by far the hardest part. With such a wide range it would be easy to select our best selling products and explain why people buy them, but that is not really the Smart Print way. We look for a combination of relevance, growth and affordability,” said Stead.

The Print ShowHP

HP was one of the first companies to commit to the show. The company exhibited for the first time last year on one of the largest stands at the show in Telford, showcasing some of its leading large-format print products. HP will be back at the show with the aim of speaking to visitors about what its technology can do for their print businesses.

Anne Sharp, large-format print marketing manager for UK and Ireland at HP, said: “The Print Show 2017 was our inaugural show and it was a great success for HP so we were pleased to sign for the next show in September 2018. We felt that The Print Show 2017 delivered everything we set-out to achieve. When we attend trade shows, it’s always with the objective of being able to meet and interact with our customers and showcase the best of our technology and applications and enable our customers to come and talk to us about what they need and how we can work together.”

Sharp also spoke about some of the areas that HP will focus on at The Print Show 2018, including large-format print, which proved a hit with visitors last year. “HP’s mission is to engineer experiences that amaze and nowhere is that more true than in the world of graphic solutions and large format print,” Sharp said. “You can expect some new developments from HP at the next show in September and as always, we will be showcasing a range of end applications to inspire and educate our customers to the opportunities for business growth.”