The new organization for digital textile distribution, the DTX Group, was formally launched July 1, 2016 to provide seamless distribution and support of market-leading digital textile products in both North and South America.
Direct-to-textile market
A group of prominent dye sub and direct-to-fabric product providers, with an eye on the growing market in the Americas and following a successful meeting in Denver, Colorado, wanted an organization to provide complete distribution. The new Digital Textile Group, to be known as DTX Group, should ready for immediate use, with a focus on consultative sales and support of users in the direct-to-textile market segment. The first manufacturer to work with the new DTX Group will be Impression Technology, Sydney, Australia.
Multiple locations
According to Steve Richardson, managing director of Impression Technology, “We encouraged the creation of this group to enhance the offering of our product line by channel partners with locations initially just covering the US market. It turns out that our new channel partners in Latin America also wanted to participate, so we encouraged them to join as well.” Richardson added, “It seems the other direct-to-fabric providers in the market operate from one location, and our objective is to provide better coverage and support for the products we offer by using multiple locations. This is a much better model for our customers.”
Strongest channel
Dan Barefoot, President of Graphics One spoke on behalf of the DTX Group and its partners. He said that they have the finest partners in this business working with them. These also include the North American markets, as well as those in Latin America. Besides a Mexican partner, there are pending agreements with Argentina, Brazil, Central America, Ecuador and Peru. Barefoot said, “There is no doubt this will be the strongest channel for direct-to-fabric products in our industry, and we are really excited about the opportunities for providing a far better solution to users in the Americas.”
