At Fespa 2013 TheMagicTouch introduced a new way to view designs and images printed on T-Shirts and promotional products using “Augmented Reality” technology.
The company has for over 20 years pioneered the digital image transfer process, offering a range of transfer papers for full colour decoration of garments, textiles and a vast range of promotional items. This year the company wanted to show something different and fun.
Jim Nicol, Managing Director, explains “AR technology can best be described as a QR code on steroids! It offers the user a unique experience whilst viewing a printed design and really adds a new dimension to the promotions and garment decoration industry”
So how does it work?
At the show the company printed approx 900 shirts over the 5 days featuring a bespoke design printed using the WoW transfer paper that contained an embedded code. The code is unlocked when read using a downloadable app from a smart phone or tablet device, launching instantly into the bespoke video message and interactive visual. The message was specially prepared for the Fespa show and features Bareck Obama, David Cameron and a host of other TMT supporters. The AR technology also allows the user to update the video content extending the life of the product over a longer period.
With the increasing importance of social media the AR experience can be linked directly to Facebook, Twitter and all the popular social network sites allowing the experience to be shared.
TheMagicTouch deliver the ultimate in affordable dark garment decoration. The new TMT/OKI printers incorporate bespoke “Space Control” software for total colour control and transfer management. The white toner innovation is compatible with all TMT transfer papers enabling full colour printing onto a multitude of different surfaces including garments, ceramics, leather, metal, wood, POS Board, PU folders, glass, and even human skin.
For those who did not attend the show simply download the app as per the instruction and scan the image of the t-shirt to unlock the message. Enjoy the experience. Its new and its fun!