The expert jury examined the 229 entries of the Promotional Gift Award 2018 over the space of two days on December 11 and 12. The result has now been announced: 42 products and campaigns claimed the coveted industry prize. Once again the competition demonstrated how creatively corporate messages can be conveyed using haptic advertising
There are seven categories: Give-aways, Communicative Products, Custom-made Designs, Best Practice, Merchandising, Premium Products and Customising Technologies. The winners were determined by a point-awarding system. This year a high number of custom-made designs were able to convince the jury members. Furthermore, a special prize was awarded to the promotional products collection of Dicke & Partner that was developed for the insurance company, Continentale Versicherung.
The expert jury consists of: Karin Froeter (Volkswagen Zubehör GmbH), Michael Mätzener (Swiss promotional products agency diewerbeartikel gmbh), Michael Scherer (managing shareholder of WA Media GmbH), Michael Witzorrek ((owner of merchandise.blog) and Martin Zettl (the organiser of the promotional products show, marke[ding)
The award ceremony of the Promotional Gift Award 2018 will be staged on March 21, 2018 at the HAPTICA® live ‘18 at the World Conference Center Bonn. All of the award-winning products will be show-cased there in the scope of an own exhibition.