Fruit of the Loom chose the PSI trade show to launch a brand new product design – the Unique Hoodie. This Hooded Sweat concept is the first of its kind in the imprintable market.
The new Unique Hoodie has been specially designed to enable the back of the hood to be printed with any design. This concept has a whole host of applications and will bring a new dimension to clothing sold for promotions, tourism, music merchandising, licensing and much more.
New business opportunities
Fruit of the Loom’s Joanne Lewis comments, “We are so excited to own the exclusive license for the Unique Hoodie garment design. It is a fantastic addition to our range and perfectly represents our fun brand personality. We are delighted to offer customers such an innovative product, providing them with so many new business opportunities. They can really use their imagination for the designs they print on the hood. Initial feedback has been 100% positive, with everyone pleased to see a new concept in the market place. We believe there is good growth potential for the Unique Hoodie and 2013 is off to a great start.”
The Unique Hoodie is available as a Hooded Sweat (280gm/m²) in adults sizes S-XXL and kids sizes 5-6 years – 14-15 years. It is also available as a Hooded Jacket (280gm/m²) in adults sizes S-XXL. Both styles are made from 80% cotton Belcoro yarn, 20% polyester and all styles and sizes have the same size hood and print area for ease of printability. The Unique Hoodie & Unique Hoodie Jacket are offered in colours black, heather grey and deep navy.
