Messe Frankfurt France’s new banner, Texworld Evolution Paris, brings together all the fashion and textile events offered by the French subsidiary of Messe Frankfurt.
This new signature builds on the original Texworld Paris trade show which since has enabled a great number of fabric and apparel manufacturers to gain a foothold in the European and International fashion industry and puts fabrics back at the center. The objective is to respond ever more precisely to the expectations and needs of all professionals in this industry. This evolution also expresses the ability of the shows to adapt to market trends, such as highlighting exhibitors capable of responding to orders in smaller quantities, the development of new services, etc…
The launch of this new banner will also be an opportunity for Apparel Sourcing, Avantex, Leatherworld, Shawls&Scarves, Texworld and Texworld Denim Paris to integrate the unified communication campaign launched with the other brand events by Messe Frankfurt, namely Texworld and Apparel Sourcing Addis Ababa and Texworld and Apparel Sourcing USA.
Launch digital platform
The launch on September 1st, 2020, of the digital platform for the Messe Frankfurt France trade fairs shed light on the evolution of the model. As a complementary tool to physical trade shows, which remain indispensable forums for exchange, this platform enables contributors, buyers and manufacturers to maintain business contacts and monitor trends between two editions of the shows. A digital service that is eagerly awaited this year in order to maintain professional relationships based on trust, whereas the September session was cancelled as a precaution in view of the global health context.
The next edition, from February 1 to 4, 2021, will finally be an opportunity to express this transformation and fully install the new brand identity.