At Première Vision, Roica by material innovator Asahi Kasei exhibits in hall 5, R12 S11 at the Smart Creation Area, the fair’s epicentre of sustainability.
Roica is a sustainable premium stretch fibre that reached now the end consumer’s wardrobe. On show in Paris are premium collaborations for the wardrobe of tomorrow from G-Star Raw cutting-edge smart jeans and Licia Florio’s soft sports apparel as well as the very next level of responsible innovation.
“A true pioneer cannot only be the first one of the leading one. It must commit to raise the bar.” Says Shinohe Hiroaki, Roca Chief Marketing Officer based in Germany. “That’s why we are working to evolve and empower the smart yarns of the certified Roica Eco-Smart family with additional performances.”
The new Global Recycled Standard -GRS- certified Roica EF: the fibre is made with 58% of pre-consumer recycled content and innovates with excellent dyeability. The GRS certification provides its sustainable mission with a certification by the influential Textile Exchange, a well-known and recognized global organization.
The Cradle to Cradle-certified Material Health Gold Level Roica V550 yarn allows excellent and durable printability with relevant circular economy advantages, indeed, it proudly breaks down without releasing harmful substance under the testing environment according to Hohenstein Environmental Compatibility certification.
“The next level of innovation is to inject new features. The ‘augmented’ Roica Eco-Smart family has truly become synonymous of transformation: from standard to speciality, from basic to special, from ordinary to clever and from standard to smart and beyond” Such goals and unmatched properties have been achieved thanks to relevant investing into research and development to create high-tech engineered yarns – fashion’s primary ingredients, able to meet the ever changing and fast developing business.
At Première Vision Roica will showcase G-Star’s “Most Sustainable Jeans: the Cradle to Cradle Certified Gold denim fabric, whose chemistry presents zero risk for people and planet”. The collection, which is already on sale in stores and online, features a 2% of premium degradable stretch fibre Roica V550.
On show is also the women’s soft sports outfit created by the Milano based label Licia Florio, established in 2010 by Licia Florio and Francio Ferrari.
Licia Florio exemplifies a way to live which is both easy and honest; focusing on positive messages, quality materials, functional design. Licia and Francio are firm believers in conveying an appreciation for the making process, advocating for sustainable and local manufacturing. All Licia Florio products are made in Italy, this outfit is created with M.I.T.I. materials that mix Roica EF with recycled polyamide.