One of PSI‘s central concerns is to honour and communicate the merits of promotional products. This is why in 2013 once again the search is up for the best campaign incorporating a promotional product in its marketing mix.
Presenting concrete examples of best practices, the “PSI – Campaign of the Year” showcases the many and varied functions promotional products can assume within a campaign. Starting now, promotional products distributors, suppliers as well as advertising agencies and clients who incorporated a promotional product in a campaign can apply. The prize will be awarded to practical examples of a successful combination of promotional products with other tools used in an advertising and PR campaign.
Applicants should note that the campaign presented must have been launched between the closing date of the PSI 2011 Show and 01.09.2012. This date is also the deadline for applications.
Nominees and winners will again be supported by various marketing activities and intensive press work on the part of PSI. All campaigns will be publicised in advance to a broad readership on the PSI website and in the PSI Journal. The award presentation ceremony will be held on 09.01.2013 during the trade show. This guarantees a high degree of attention for the participants.