Deutsche Messe AG and Reed Exhibitions Deutschland GmbH are working together on jointly holding a trade fair for promotional products. The agreement therein concerns further development of the concept of the promotional products trade fair Promotion World and, that from 2014 onwards, it will be jointly organised under the new name PSI Promotion World by Deutsche Messe AG and Reed Exhibitions Deutschland.
This is the objective of the cooperation contract, which was signed by both partners in Hannover on 30 July 2013.
PSI Promotion World
In future, PSI Promotion World will display on three days a complete range of products from the promotional products industry. In the evenly numbered years, it will be held in the proven format in parallel to the Hannover Trade Fair, in Hannover, from Tuesdays to Thursdays. In the unevenly numbered years, it will be held in parallel to CeBIT. In addition to the target group in the manufacturing industry at the Hannover Trade Fair, the industry will also gain access in future to new business contacts from the software, communications and service industries, e.g. the financial industry.
