Industry news

New product manager Wilcom

Wilcom International announces a new Product Manager for Wilcom’s commercial products, Eduardo Serje.

Wilcom International has gone from strength to strength in 2012 with a new management team, and introduction of an independent board to oversee strategy, governance and continued financial strength.

Wilcom also recently welcomed Eduardo Serje as the new Product Manager for Commercial products. Serje has worked at Corel Corporation for over 12 years and was instrumental in forging the Corel and Wilcom partnership back in 2008. As a key player in designing the integration of CorelDRAW and Wilcom’s embroidery software, he is delighted to be representing Wilcom as product manager.

Two new companies

Wilcom went through a strategic review last year, which resulted in creating two new companies to focus on different product lines; AutoTuft for carpet design technology, and DecoNetwork for online design and fulfillment services.


This change has allowed Wilcom International to focus on its core strength of embroidery and apparel decoration design software. As a result, Wilcom’s Co –founder Bill Wilson is now back steering the embroidery innovations. Bill is recognized in the industry as a pioneer in computer aided embroidery, and celebrated for his commitment to stitch quality and software usability.