Industry news

New date for EXPO 4.0 in Stuttgart

New dates for Expo 4.0 in 2022. TecStyle Visions, GiveADays and wetec take place from 31 March to 2 April 2022 in Stuttgart. Picture: Messe Stuttgart

The next combined trade fair EXPO 4.0 – comprising the three trade fairs TecStyle Visions, GiveADays and wetec – takes place from 31 March to 2 April 2022 in Stuttgart, Germany. The new trade fair date creates a beneficial distance from other industry events in spring 2022 and a thematic use of the structure of the Oskar Lapp Hall (Hall 6), Alfred Kärcher Hall (Hall 8) and Paul Horn Hall (Hall 10).

Following the guiding principle “Print. Produce. Promote.”, the combined trade fair EXPO 4.0 provides the right platform for machines and technologies for printing processes, decoration technologies for textiles and advertising media, as well as promotion and merchandising, for every stage in the value-added chain. For many years, the quality of its visitors has been a reliable constant at EXPO 4.0. Four out of five visitors are involved in purchasing and procurement decisions, 87% have concrete intentions to buy and 84% of visitors would like to make an investment within the next year. Every three out of four visitors intend to visit the trade fair again, which highlights the positive synergy effects from the coincidence of the three trade fairs.

The entire line-up of EXPO 4.0 in 2020 attracted a total of 12,518 visitors from 50 countries to Stuttgart, 28 percent of all visitors to EXPO 4.0 travelled more than 300 kilometres.

Textile decoration with passion

In order to emphasize the clear structure of the trade fair concept of TecStyle Visions, the abbreviation TV was dropped from the previous trade fair name. Forward-looking technologies and the latest textile trends are the pillars of success, in the event held in January 2020 TecStyle Visions attracted 262 exhibitors, including all relevant companies from the exhibition segments textiles and technology, turned Stuttgart into the European industry get-together for the textile decoration industry. The 126 exhibitors from abroad came from 21 countries to Stuttgart. The top 5 countries of origin are Germany, Great Britain, Spain, Poland and Italy.

The future topics Sustainability, Customizing and Digitisation have been on the agenda at the trade fair for years. The constantly changing shopping worlds will come into focus for the trade fair in 2022 both in the training offer and in the exhibition area. The trade fair team is already in talks with partners and associations.

we love to tec you

wetec provides a complete overview for advertising technology, digital printing, signage and digital signage. Apart from the large product range, sampling new products and exchanging information and ideas with like-minded individuals are important pillars of the trade fair concept. Not only in southern Germany is wetec an elaborate event, but visitors from Switzerland and Austria also appreciate the industry get-together. In 2020, exhibitors at wetec came from 15 countries to Stuttgart. The radiance to the entire DACH region and the neighbouring European countries will be further expanded and strengthened for the upcoming event in 2022.

The accompanying programme, which encourages people to join in and is tailored precisely to the needs of the target visitor groups advertising engineers, car wrappers, sign makers, as well as trade fair stand builders and architects, is set. Current trend and future topics for product innovation and product solutions, which move the industry, are set here for 2022.

Advertising that lasts

In 2022, GiveADays will focus entirely on addressing the visitor groups marketing decision-makers and purchasers from industry, as well as agencies and creative minds. The trade fair offers the entire range of advertising media and products, as well as the high-quality decoration and customising of the advertising products. The thematic overlap with the area of textile decoration at TecStyle Visions ensures good synergy effects for the visitors. With the location “Key to Markets” in the strong economy of south-west Germany and the easy accessibility of the Stuttgart trade fair grounds by plane, car and train, the foundation has been laid for GiveADays 2022.