Adidas has launched a short film to promote a new football shoe. The film ‘The new speed of light’ captures the footballing skills of Lionel Messi like you’ve never seen before: exploring the moves that make him the best in the world in intricate detail through the use of light.
The film captures and analyzes Lionel’s movement to reveal the secret of his movement on the pitch as well as highlighting the light-in-motion design of the new adizero F50 Messi boot he’ll wear for the first part of the season. To do this, Lionel wore a custom-made LED suit and hood, with hundreds of individual LEDs sewn by hand in to Adidas TechFit gear – as well as ‘hacked’ adizero F50 Messi boots rigged with the three stripes in LED and a bespoke, moulded LED 
football.
Speed of light
He was then filmed at 1,000 frames per second using a Phantom camera and the resulting footage was treated using a specially developed visual-effects technique – creating a beautiful echo effect and a concert visual aesthetic set to a fitting electro/dance track by Congorock.
See the YouTube video below:
