From 1 to 3 February 2023, the 18th edition of RemaDays Warsaw took place at Ptak Warsaw Expo in Poland. The advertising and printing fair was organized for the first time on such a large scale, with such a significant participation of the international audience.
The power of possibilities
The plan of RemaDays Warsaw 2023 was composed in such a way that both visitors and exhibitors “pulled out” as many business-changing solutions as possible from the event. For the participants, it was an important European platform, allowing them to expand the base of contractors, learn about innovations and new technologies, as well as a meeting of both leaders and newcomers in the advertising and printing industry. During the event the exhibitors directed their offer to a refined group of recipients, shortening the sales process and establishing new business relationships.
Rema Congress 2023
One of the most important elements of RemaDays Warsaw was the Rema Congress conference. Participants could take advantage of the knowledge of experts who have been operating in the industry for many years. On three stages (marketing, printing, exhibitors) they enriched their knowledge, learning about the latest trends, innovations and solutions that increase competitiveness and position themselves among the premium brands on the market.
On the Exhibitors’ Stage, experts talked about how to sell premium products nowadays, what the 3D refinement technology is and how to design to achieve the intended effect, and what haptics are. One of the greatest experts in business, Krzysztof Sarnecki, on the Marketing Stage, spoke about fundamental market changes related to the mentality of the youngest generations. Łukasz Matyński, Head of Client Services & Partner Media Choice, shared what the future of advertising campaigns looks like and trends that change the strategy.
Considerations on the Printing Stage oscillated around the topic of self publishing, DTF, screen printing or the use of UV 3D spot varnish. There was also the topic of VAS, a system for assessing the visual effectiveness of advertising projects based on AI.
RemaDays 2024 will take place from January 30 – February 2, 2024 in the Ptak Warsaw Expo business space.