With immediate effect, the specialist trade fair TV TecStyle Visions will be part of the portfolio of Messe Stuttgart. The founder of the trade fair, Roland Gruber, signed the takeover agreement with representatives from Messe Stuttgart recently.
Mr. Gruber founded the specialist trade fair in 1999 and developed it into an important event for textile finishing and promotion in the industry. In 2018, the trade fair took place during the trade fair group Expo 4.0 and counted 250 exhibitors and more than 11,000 trade visitors from Germany and abroad.
The primary objective of the acquisition by Messe Stuttgart is to drive the internationalization of the fair. “We have been collaborating with Messe Stuttgart successfully for many years”, explains Mr. Gruber. “They have an excellent service and international network. For me, the sale represents the next logical step to further expand the format of TV TecStyle Visions as Europe’s leading trade fair for textile finishing and promotion.” Due to the successful cooperation with Messe Stuttgart, Mr. Gruber will support the new owners with his expertise and industry knowledge until the next installment of TV TecStyle Visions which will take place in Stuttgart from 30 January until 01 February 2020. “In addition, we will support the development of TV TecStyle Visions as media partner with our trade magazines as much as possible, particularly TVP.”
According to Roland Gruber, TV TecStyle Visions remains a “matter of the heart” to him even after the sale to Messe Stuttgart. As a result, the trade fair founder looks back on the past years with mixed feelings: “I am thankful for the fantastic and trusted cooperation with our exhibitors and partners and look back to what has grown over the last 20 years, many friendships in particular, with happiness.”
With the modified alignment of the trade fair group Expo 4.0 in mind, GMK Veranstaltungsservice GmbH transferred shares of the trade fair for advertisement items – GiveADays – to Messe Stuttgart as well.