Presenting brands to the best effect, informing customers and influencing purchasing behaviour directly at the point of sale: State-of-the-art equipment for product presentation is an indispensable element when fitting out sales premises. The variety of display and PoS solutions will be presented at Viscom Frankfurt 2012 from 25 to 27 October.
Since 2010, Viscom has been bringing manufacturers and suppliers of display, PoS and packaging solutions together in one place. A new feature this year is the Display PoS Expo which, as a fair within the fair, will be even more in the spotlight as an independent segment. In accordance with Viscom’s new brand strategy, which focuses on a total of six theme worlds, the Display PoS Expo will be specifically highlighted with a logo of its own.
Display PoS Expo can again be expected to grow this year. Already, 17 exhibitors have registered for participation. Six months before Viscom starts last year’s level has already been reached as a result.
Presentation of the Superstar award
The competition for the well-known Superstar award, which is presented during the fair by the display Verlag publishing house in cooperation with Viscom organiser Reed Exhibitions, again forms part of Display PoS Expo. The prize is awarded to exhibits from the Short-term, Long-term, International, Digital Signage and Consumer Packaging categories. The Superstar is held for the 19th time this year.