Industry news

65 years of Fare

Fare celebrates 65 years with special anniversary offers this year. Photo: Fare.

Fare is proud to be celebrating 65 years. Over the years, the company and its expertise of umbrellas have continually developed.

Since 1955, many new products have been brought to the market: for example the dual automatic mini umbrella in 1989, followed in 1999 by the smallest dual automatic mini umbrella: Genie-Magic. In 2011 the company offered its customers the first bamboo regular umbrella.


This year, the new sustainable cover material, watersave, will be used on selected models. Thanks to an innovative dying process, the CO2 emitted during production of the material is reduced, energy consumption lowered, water saved, and sludge output decreased.

The company would like to thank all of its customers and is celebrating with special anniversary offers throughout the year. Customers receive an additional 20 % anniversary discount on selected high-quality umbrellas (while stocks last).