Industry news

Together with their partner “New C”, drupa is creating a new and fascinating presentation format.

The new five-day convention “dna (drupa next age) x Imaging” focuses on the great importance of imaging technologies with regard to print and communication, and brings active players in the industry together. Photo: drupa.

Why do printed images have a special relevance? What will the future role of AI for photography and print products be? Which quality and sustainability requirements must be met by manufacturers and service providers? Which innovations regarding printed images promise market growth in the future? This and other relevant questions are the subject of the convention dna x Imaging, which will be held for the first time during drupa. From 1 to 5 June 2024, international experts will offer intense inspiration sessions to provide business ideas and impulses all about images and print.

“We see many shared technologies and questions, as well as markets that overlap and mutually drive each other, within the imaging and print business. Therefore, together with ‘New C’ we developed the new format dna x Imaging, which will present new prospects to the international visitors at drupa as well as concrete business potentials”, says Sabine Geldermann, Director drupa, Print Technologies Messe Düsseldorf.

Wolfgang Heinen, CEO New C GmbH & Co KG, adds: “Photography and print have always gone together: Newspapers, magazines, photo books, packaging and much more are hardly imaginable without printed images. And the relevant technologies, too, show significant parallels. Printing an image is what makes the content relevant. What potential this has for the future will be revealed by dna x imaging.” The media production company New C has decades of experience in the tech, imaging and media industry.

Theme days from image quality to sustainability

The first day of the convention is dedicated to “Imaging Artificial Intelligence: How AI defines the future of imaging and print”. In five short impulse lectures, so-called “inspiration snacks”, known speakers will not only offer interesting background knowledge, but demonstrate practical inspiration of how your business can be improved by this topic. A final get-together concludes the programme each day. The further focuses of the programme on each day of the event are: “Tomorrow’s imaging print products” (2 June), “What exactly is image quality and why should I think about it?” (3 June), “Sustainability as an advantage in competing” (4 June) and “Innovations as driving forces in the imaging and print markets” (5 June).

The convention in English language will take place in central Hall 7.0. during drupa on the stage of the forum dna (drupa next age), which brings innovative drivers of technology and established companies together with newcomers to the industry, young talents and start-ups, and so provides impulses for the industry’s direction. Alongside dna X Imaging, exhibitors are encouraged to present their products and services to visitors in this attention-heavy area.  


Tickets for drupa 2024 are available as of now at the ticket shop. Entrance to the convention is included in the entrance fee for drupa.