Stuttgart will again become the meeting point for the advertising industry in spring 2025. Everyone involved in the areas of signmaking and textile decoration will gather together at EXPO 4.0 from 13 to 15 February 2025 under the motto Print.Produce.Promote. Here you will experience the world of visual and haptic advertising on the Messe Stuttgart venue.

Here you cannot only find information about individual products but also advice relating to complete process chains and the machines, equipment and accessories that are needed.

TecStyle Visions is at the heart of the textile decoration scene and everything will revolve around textile decoration and what is takes to produce a perfect advertising textile.

Signmaking products will be presented by the exhibitors at wetec, the trade fair for signmaking. At wetec visitors will find everything the industry has to offer in terms of new products and innovations, from the smallest components, machines and large format printers through to finished products.

"We are seeing that the boundaries between the individual exhibitions and their areas are becoming increasingly blurred. Signmakers often also offer textile decoration in their portfolio while textile decoration companies supplement their product range by signmaking. As a trade fair combo, we therefore create synergies both for visitors and exhibitors," said a member of the EXPO 4.0 Project Team. "No matter what topics in the world of advertising you are interested in, we will provide you with the ideal overview when you come to EXPO 4.0."

TecStyle Visions: trade fair for textile decoration and promotion

Whether printing, embroidery, flocking, strass applications or laser engraving, exhibitors have been presenting their solutions for textile decoration at TecStyle Visions for more than twenty years. The leading textile companies from the manufacturing and trade sectors round off their product portfolio with printwear, corporate fashion and workwear. As a meeting point for the textile community, the show presents an opportunity for discussions with colleagues. It is an ideal platform to talk shop, forge contacts with industry professionals and take home new inspirations.

wetec: International trade fair for signmaking, digital printing, light advertising and digital signage

wetec provides visitors with an overview of new production methods and techniques. It is also an ideal platform for discussions with experienced market players. Theory meets practice at the trade fair: manufacturers, retailers and service providers make innovations come alive. The exhibition is especially suitable for everyone involved in signmaking, digital printing, light advertising and digital signage. It is also a must-attend event for all advertising technicians. Architects, light advertisers, digital printing companies, agencies and decision-makers in marketing also benefit from a visit to the expo. At the show you will see innovations which can make your work more efficient and more productive, and how to make optimum use of new products for your workflow.

GWW Trend and GWW Newsweek for the first time in association with EXPO 4.0

GWW Trend will be held at the Stuttgart Exhibition Center for the first time on 12 February 2025, i.e. one day before the start of EXPO 4.0. During this one-day event, exhibitors will present new advertising articles and basic products for textile decoration and signmaking. Admission to the show will be limited solely to trade visitors, i.e. advertising media wholesalers and agencies. Separate registration is required on the homepage. As a special bonus, GWW Trend visitors will have free admission to the EXPO 4.0 exhibitions on the following days with their GWW Trend tickets.

GWW Newsweek will also open its doors at Messe Stuttgart on 13 February 2025, i.e. concurrently with the first day of EXPO 4.0. This event is aimed at marketing experts from industry and commerce. Every trade visitor must be assigned to one of the participating advertising media agencies.

The organiser of both exhibitions is the Gesamtverband der Werbeartikel-Wirtschaft e. V. (GWW). "We are delighted that we have managed to organise our two events under the umbrella of the EXPO 4.0 trade fair combo. Our presented products will ideally complement the exhibits at TecStyle Visions and wetec. We are convinced that we create real value-added for our joint visitors here and provide them with extensive information," said the GWW Project Team. "We are now already looking forward to the start of EXPO 4.0 next year."

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