In 2017 the company won the Texprocess Innovation Award for outstanding new technology. Now they return to the fair with the the Coloreel unit, this digital instant thread coloring product is fully industrialized and available to the market.
The Coloreel technology enables high-quality instant coloring of textile thread while in the textile production. The first product based on this technology is the Coloreel unit that works with any existing industrial embroidery machine. By instantly coloring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colors.
Future of embroidery
”We return to Texprocess because it is one of the most important fairs for the textile industry with huge international impact. The fair attracts a lot of visitors who are looking for state of the art technologies and products. All who will visit our stand will understand why Coloreel is the future of embroidery”, says Magnus Hellström, VP Sales & Marketing at Coloreel.
At the Coloreel stand, visitors will be able to experience live demonstrations of the thread coloring unit, producing uniquely colored embroideries never seen before. Coloreel will also explain how the technology and process work by showing the inside of the unit.
“Coloreel received the 2017 Texprocess Innovation Award for its instant thread coloring technology. Consequently, we are delighted that the company is making such an extensive presentation of its innovations at Texprocess. This shows that Coloreel has identified a market potential and succeeded in developing a successful and marketable product“, says Michael Jänecke, Director Brand Management, Technical Textiles and Textile Processing, Messe Frankfurt Exhibition GmbH.