At ITMA, Archroma will present 24 solution systems and 5 innovations, and will hold “Innovation & Solutions Sessions” at its booth C153 in Hall 3 to present them. The systems and innovations presented by Archroma have all been selected for their compliance with “the Archroma Way: safe, efficient, enhanced, it’s our nature”. The approach finds its origin in Archroma’s deep belief that it is possible to make the textile industry sustainable.
At ITMA, visitors will be able to discover how the innovations and ingredients selected in each system are combining to help create value in their application process and end market:
- Denim & casual wear;
- Home & intimate textiles;
- Fashion & formal wear;
- Automotive & transportation;
- Outdoor & active wear;
- Workwear & uniforms.
“The textile industry is currently undergoing deep transformations and challenges, such as the constant consumer demand for more innovation and performance in apparel and textiles, as well as the growing concerns about resource scarcity and product safety”, comments Marcos Furrer, President, Brand and Performance Textile Specialties, Archroma. “With our new approach based on system solutions, Archroma is further supporting our customers in addressing those challenges – and opportunities. Because it’s our nature!”