Photo: PSI trade show
Textiles are among the most sought-after products at PSI 2017. With more than 40 per cent of the visitors particularly interested in textiles, there’s been another expansion of both the Textile and the Textile Finishing Areas in Hall 10, making it the show’s big fashion hub. Numerous renowned manufacturers, wholesalers and finishers will be on hand to showcase their latest collections and state-of-the-art technology at the Exhibition Centre in Düsseldorf, from January 10th to the 12th.
Largest event in European market
“Expansion into international markets has become increasingly important for the development of our company in recent years, and we’ve got a lot of new products in this area. PSI is the largest event in the European market, so we practically consider it an obligation to come back this year,” explains Dolores Cávonas, who works in Roly Gor Factory’s marketing department. New Wave’s associate director, Andre Bachmann, concurs, “It’s the best opportunity to present our large and diverse brand and product assortment at a glance”.
New highlights
Both companies have several new highlights in store for visitors. “On the one hand, we’re showcasing the diversity of our many collections, including twelve from our catalogue, while underscoring the significance of our sport collection,” says Dolores Cávonas from Roly Gor. She continues, “On the other hand, we want to demonstrate that we also offer bespoke contract production. All products carried in our catalogue can be customised. Upon request, though, we can even start from scratch with any of our products and manufacture them specifically for our customers”. As a special highlight, New Wave will introduce the James Harvest & Frost collection of men’s shirts. “This collection,” says New Wave’s Andre Bachmann, “is one-of-a-kind in the market, and we look forward to visitor feedback.”
Textiles popular promotional products
Gustav Daiber will also be at PSI to showcase their versatile product range. “For Daiber, PSI has always been the freestyle event, because it’s well established that textiles have invariably been considered some of the most popular promotional products. Here we always find the perfect forum for our products and our entire company”, says Gustav Daiber, managing director Kai Gminder. Other well-known manufacturers wil also be presenting their highlights at the trade show.
Shaping textile market trends
Wholesalers will also be represented in PSI’s textile hall. “For us, PSI is the biggest promotional products trade show of the year. Participating in this event is part of our long-term strategy, which consists of actively helping to shape textile market trends. It’s also a great opportunity to meet our customers face-to-face and show them all our new products for the upcoming season. The same is true for new customers. To really understand the quality of our work, you have to see it – touch it, even”, explains Lynka’s senior marketing specialist, Krzysztof Szum.
Photo: PSI trade show
Finishing
Without finishing, a promotional product isn’t a promotional product. Two well-known machine manufacturers will be there. Brother Internationale Industriemaschinen will reveal market trends and advancements and ZSK Stickmaschinen will showcase custom-made machines, which are a big part of its standard repertoire.