Mimaki Europe will host Mimaki Live, a three-part virtual event series to support customers looking for inspiration and advice on how to maintain or revive business after the COVID-19 crisis.
Building on the success of Mimaki’s Virtual Print Festival in March and April this year, Mimaki has created an insightful 3-day programme for three market-focused virtual events. Event I Sign Graphics took place 30 June. Event II Textiles will take place 14 July 2020 and Event III Industrial Printing will take place 27 August 2020.
Each event will provide a platform for Mimaki representatives, customers, and suppliers to discuss the impact the COVID-19 crisis has had on their business and the wider industry, as well as share their experiences, challenges, and success stories.
Creativity in the face of a global crisis
“COVID-19 is undoubtedly having a negative impact on many businesses, but lots of our customers and industry peers have been able to find ways to remain in business and even support their local communities during this challenging time. Their stories are incredibly inspiring,” Danna Drion, Senior Marketing Manager at Mimaki explains. “Our goal is to demonstrate how creative and resourceful businesses across the print industry have been in the face of a global crisis. Through these stories and the wider event programmes, we hope to play our part in helping to re-energise this incredibly tenacious and resilient industry and support printers as they navigate a new business landscape.”
The Mimaki Live events will feature a host of engaging panel discussions, opinion polls, live chats and Q&As, all designed to prompt important, topical discussions and share information and advice across the print community.
Drion concludes, “This unprecedented time has changed the way we do business, possibly for the long-term. One of the most important things we need to do now is to find new ways to connect and communicate as an industry. Virtual events, such as the Mimaki Live series, provide an opportunity to do that and we are looking forward to being able to, once again, engage with our entire customer and partner network and initiate some crucial discussions about how the industry moves forward from here.”
