In 2023, Keypoint Intelligence launched a direct-to-film (DTF) testing program, offering a new avenue for companies to validate their products' performance through rigorous, independent evaluation. As the DTF space continues to expand, this testing program provides key players with the chance to differentiate themselves and stand out in a highly competitive market. Major brands have already taken part, recognizing the importance of third-party validation in building trust with buyers and reinforcing their position as leaders in the field.
Major DTF brands have already taken part in the testing pragram. Photo: Keypoint Intelligence.
Drawing on over 60 years of experience, Keypoint Intelligence has built a globally respected reputation for delivering trusted testing programs across various digital imaging categories, from desktop office printers to production presses and wide-format signage equipment. The DTF test program follows this same tradition, evaluating equipment on crucial performance metrics such as speed, image quality, ink consumption, and washability. These criteria are designed to reflect real-world production conditions, ensuring that the results are meaningful and actionable for potential buyers.
One of the unique aspects of this program is the detailed 12-page test report provided to each participating manufacturer, offering a comprehensive overview of how their device performs in different areas. Although the first round of reports focuses on individual device performance, future reports will include competitive benchmarking as the volume of tested equipment grows. Top-performing devices are also eligible for the prestigious Buyers Lab (BLI) Pick Award, a distinction reserved for products that excel across all testing categories.