Industry news
Performance T

Fruit of the Loom will be exhibiting its latest activewear collection at five major European trade shows in 2014: PSI and TVP (Germany), CTCO (France), Remadays (Poland) and Printwear & Promotion (UK).

At PSI, the company will be unveiling a brand new exhibition stand for 2014 that perfectly captures the lively, fun and colourful spirit of Fruit of the Loom. Bold graphics and brand/product videos have been incorporated into the design, while distinct areas including impactful new product displays will enable visitors to find exactly what they are looking for, quickly and easily.

New Lightweight-Hooded-Sweat-Jacket
New Lightweight-Hooded-Sweat-Jacket

2014 collection – 97 styles

Delegates to the Fruit of the Loom stand will be able to view the entire 2014 collection – 97 styles in total. An array of colours for every design will be on display – including four new colours in Performance T-shirts, a new Lightweight Sweat Range, three new Premium Sweats and the Original T in a new and improved fabric. The brand’s recently launched Unique Hoodies will also be showcased.

Every visitor to the stand will be given a complimentary copy of the new 112-page Fruit of the Loom product brochure, a selection of easy reference literature and a free sample. – an Original T printed and swing ticketed with the new enhancements.

Fruit Club

The company will also be presenting The Fruit Club, its suite of downloadable resources and free online marketing tools for creating professional-standard advertising materials, with hands-on demonstrations that explain the many benefits of free Fruit Club membership.

In addition there will be social media demonstrations to ensure customers take advantage of these new marketing channels, as well as giving them a chance to view the brand’s own facebook, twitter and youtube pages.

The trade shows will provide practical support with examples of garment decoration on the brand’s products. This is designed to show customers the quality of embellishment on Fruit of the Loom garments. There will also be an I-store and container program display area to show customers the advantages of ordering via these systems.

New Look stand

“We are really excited about our new look stand and would encourage all visitors to spend some time with us. We have Country Managers from all regions ready to answer questions and present our 2014 range. The shows are a great way to present our products and brand to new customers and also to meet with current customers to present new products and keep them up to date. Trade exhibitions remain a key focus of out marketing strategy” says Kirsty Button, Marketing Manager.