In Waregem’s business center, father and son Libbrecht are building a new name in the world of industrial personalization technology.
The new company AdFortem specializes in engraving, marking, and printing solutions, with a clear positioning: premium technology applied with in-depth technical knowledge and a personal approach. Photo: AdFortem.
Focus on technical excellence
The company deliberately chooses to work with only one premium brand per technology. For engraving and marking applications, that brand is Gravotech; for printing applications, AdFortem exclusively offers the full Roland DG range.
“We don’t just want to offer machines, we want to be true experts in what we do,” says Jan Libbrecht, an industrial engineer with over thirty years of experience in personalization technology. “That’s only possible if you really go deep with one brand and build a true partnership. Technical support, parts knowledge, application expertise, it all requires close collaboration. That’s why we consciously choose to work with only one top brand per technology.”
This approach allows to deliver solid solutions for technical challenges, production demands, and specific customer requirements.
A personal approach with technical guidance
AdFortem’s expertise goes beyond its machine offering, it's also reflected in how they work.
“We start every project with a thorough analysis of the application and production process,” says Mattice Libbrecht. “Many of our clients have specific technical requirements: integration into existing workflows, speed, flexibility. A showroom demo is often a first step, but we seamlessly follow it up with customized testing and tailored technical advice.”
Thanks to their technical background and fast, direct service, Jan and Mattice can respond quickly, even in complex projects.
Premium technology for demanding production environments
The new company clearly positions itself at the higher end of the market, with no compromises on machine quality or service.
“We believe that a premium machine, combined with a reliable service partner, is the best long-term solution. That’s where AdFortem truly makes a difference,” says Jan.
UV print specialist
One of the key pillars of the company is its extensive expertise in UV printing technology.
“We stand out through in-depth knowledge of the print processes that are crucial for high-quality UV applications,” says Mattice Libbrecht. “By working closely with Roland DG and investing heavily in training and testing facilities, we can advise customers on how to optimize their personalization processes with UV printing.”
The Waregem-based company aims to become a leading reference in the Benelux as a technology partner for the personalization of hard materials. Their focus lies on quality, technical depth, and building long-term relationships with clients.
“We deliver trust, knowledge, and solutions that really work,” concludes Mattice. “Our ambition is high, but always human and honest. And above all: grounded in real technical service.”
