Expo 4.0, the combined trade fair for visual and haptic advertising has come to an end. 575 satisfied exhibitors (2014: 495) draw a positive conclusion - especially in terms of the quality of the approximately 13,000 trade visitors. The number of investment intentions arising from a visit to the trade fair also continues to rise.
Over the three days of the trade fair, 575 exhibitors from 20 countries presented their products to around 13,000 visitors from 36 countries: This was Expo 4.0 2016. The exhibitors were delighted with increased number of purchase transactions and specific investment intentions - mostly for fulfilment within the next six months.
TV TecStyle Visions
The Expo 4.0 combined trade fair brings four trade shows under one roof: TV TecStyle Visions, wetec, GiveADays and POS Masters. TV TecStyle Visions continues to increase in importance within the industry. 256 exhibitors, 101 from abroad (2014: 250/98), presented their product innovations and new products in the areas of textile printing, embroidery, flock, transfer printing, digital textile printing and laser technologies.
In 2016, TV TecStyle Visions consolidated its position as an international trade fair. Visitors came to Stuttgart from 36 countries, the majority from Austria, Switzerland, The Netherlands, Great Britain and Slovenia. In terms of the visitors’ main areas of interest, in 2016, embroidery (55%), transfer pressure and "textiles and printing substrates" (both 54%) were in the lead, followed by textile silkscreen printing and digital textile printing (both 43%).
52% of the visitors think that the fair will continue to gain in importance. 38% stated that they were focused exclusively on obtaining information at TV TecStyle Visions and do not visit any other trade fairs worldwide. The results from the survey underline the unique selling point of TV TecStyle Visions. 77% of visitors also said they would come back to attend TV 2018 and 85% would recommend the trade fair to others.
Take a look at the photos Stitch & Print took at the trade show in Stuttgart.
Quality of visitors
The quality of the trade visitors was also extremely positive: 89% of visitors are involved in purchasing and acquisitions for their company. 91% of decision-makers also indicated direct purchase and/or investment intentions and 69 percent of visitors plan to invest within the next six months.
The next EXPO 4.0 will take place from the 15th to the 17th of February 2018 in Stuttgart.