
As of January 2025, André Knaus has assumed the role of head of marketing & digital operations at the Albstadt-based company Gustav Daiber GmbH. The graduate economist and IT manager brings a diverse skill set in marketing and technology and aims to position the corporate fashion manufacturer as a long-term pioneer in innovative digital solutions within the industry.
In addition to his role as head of digital operations, André Knaus is responsible for marketing at Daiber as of 2025. Photo: Gustav Daiber GmbH.
Since January 2025, Knaus has been contributing to Gustav Daiber GmbH as head of marketing & digital operations. With his degree in business administration, specialising in marketing and sales, as well as a part-time master's in IT management, he has a profound understanding of the interface between marketing, technology, and business processes. His extensive experience in IT-supported digitisation projects at an internationally operating automotive supplier further qualifies Knaus for his new role. Since 2022, he has successfully driven e-commerce and process optimisation at Daiber as head of digital operations.
Focus on unified brand image and digital innovation
A key concern for Knaus in his new role is to further unify the Daiber brand image, which has been under revision for some time – one result of which is the recent brand transition to Daiber. Going forward, Knaus plans to focus on further developing the textile company as a corporate fashion platform, providing customers with genuine added value through innovative offerings, from customised product design to datadriven solutions. "I see ongoing digitalisation not just as a tool but as a strategic commercial lever to ensure our long-term success and offer our customers services that make their work easier and more efficient," he explains.
Alongside optimising digital sales channels, Knaus aims to seamlessly integrate traditional and digital marketing strategies to strengthen the company's position as an innovation leader in the industry. Enhancing the company's presence across all channels is also a key part of this effort.
The Managing Directors of Gustav Daiber GmbH, Christof Kunze and Kai Gminder, warmly welcome Knaus to his new role: "André Knaus brings the ideal combination of technological know-how, project experience, and marketing expertise. His broad understanding of digital and analogue processes makes him the perfect fit to drive our vision of a forward-looking company that is well-prepared to meet the challenges of today and tomorrow," says Christof Kunze. Kai Gminder adds: "His experience and dedication will help us to further strengthen the Daiber brand. We look forward to continuing our work together and to the initiatives he will lead, and we are confident that our customers will greatly benefit from it."