Trade visitors attending HAPTICA live ’17 on March 22nd can personally experience how marketing can also be sensual and concrete. Marketing tools will be presented which make it possible not only to feel, but to convey long-lasting advertising messages to the target group.
All product groups
At the HAPTICA-live’17, professionals from the marketing, sales and purchasing departments, advertising agencies and the promotional products trade will learn how give-aways and event items, mailing boosters and onpacks, premiums and merchandise provide tangible assistance in impressing the target groups and winning over their loyalty long-term. All product groups are represented – from classics such as writing instruments in all colours and executions, calendars, power banks, mugs, bags and T-shirts, to special interest products such as branded beer barrels or personalised travel guides, through to trends from the digital gaming world such as VR goggles or webcam covers. In addition to specialists who offer exceptional niche items, full-range stockists and start-ups, the approximately 140 exhibitors also include renowned, all of whom will provide inspiration as to how marketing campaigns with haptic advertising aspects can be successful. Ideas on how to implement such campaigns are also communicated.
Participation is free of charge at ‘The Experience of Haptic Advertising’, at the World Conference Center Bonn on March 22nd. However, it is necessary to pre-register.
This film of the event in March 2016 conveys an impression of the HAPTICA live:
