Fespa Fabric (24-26 May 2011, Messe Hamburg, Germany) is shaping up as 2011’s European product showcase and educational event for garment printers and decorators.
Co-located with Fespa Digital, Fespa Fabric 2011 has drawn leading industry names such as Brother, Chemica /Sefar, Karl Groener, Kornit, Marcodie, Melco, Polyprint and Stahl, with Kornit Digital confirmed as Fespa Fabric sponsor. Covering approximately 3000m2, Fespa Fabric 2011 will fill Hall B1 of the Messe Hamburg exhibition centre, linked by a short walkway to the halls of the Fespa Digital 2011 wide-format print event.
The launch Fespa Fabric event in 2010 – which ran within the flagship Fespa exhibition in Munich – attracted over 10,000 visitors from 113 countries over five days. 
“Our vision for Fespa Fabric 2011 is to create a rich ‘campus-style’ event. Through a packed programme of live demonstrations, hands-on workshops, side shows, seminars and of course the show floor exhibits, visitors will experience the broadest mix of garment printing and decorating products, technologies and techniques. Great fashion engages many senses, and Fespa Fabric will aim to do the same, giving participants the opportunity to see, touch and try everything from screen printed special effects to digital direct-to-garment printing, embroidery to embellishment, high fashion to promo wear” according to Fespa Sales & Marketing Director Marcus Timson.
In addition to the exhibits, visitors to Fespa Fabric will find some of the most popular live interactive features from the 2010 event, such as Charlie’s Corner, a creative screen printing workshop, Fresener’s Fabric, a comprehensive theatre-based programme of tailored educational content, and the crowd-pulling Fabric Live! fashion show.
The Apparel Store is a new Fespa Fabric event feature, re-creating the visual appeal of a fashion retail environment in the form of a walk-in store where manufacturers of pre-print garments can showcase their collections to prospective customers.
Print service providers with a broader interest in textile applications may choose to combine their visit to Fespa Fabric with the third Fespa Digital Textile Conference, which will explore the full scope of printing onto textile substrates, from garments to soft signage.
To pre-register for Fespa Fabric and receive regular updates on the event, go to http://www.fespa.com/fabric/
