The new cross-media campaign for FESPA 2010 invites printers worldwide to ‘Catch the New Wave of Innovation’ at the show, which takes place in Munich, Germany 22–26 June 2010.
FESPA 2010’s ‘Innovation’ theme is a logical step forward from the ‘Revolution’ story, which captivated exhibitors and visitors at FESPA Digital 2009 in Amsterdam, according to FESPA Sales & Marketing Director Marcus Timson.
He explains: “As the global economy gradually emerges from this crushing recession, the key to sustainable growth lies in our ability to continue to innovate. Whether this means investing in new technologies, creating new niches, exploring unusual applications, devising fresh approaches to old processes and challenges, or developing new business models or go-to-market strategies, FESPA 2010 will inspire the printing community to innovate in order to survive and thrive.”
The fresh, vibrant and fashionable surfing imagery that runs through the FESPA 2010 campaign embodies this spirit of innovation. Timson says: “Surfers are bold and brave, thrilled by fresh challenges, undeterred by bad conditions and always eager to get out there and catch the next wave. For them, every day brings new opportunities, and even with the occasional wipe-out, they enjoy the ride and learn from the experience.”
“Regardless of their business, we’d like visitors to FESPA 2010 to come with the same attitude, to be inspired and provoked by what they see at the show, and to leave invigorated to climb back on board and see where the next wave might take their business. Among surfers, ‘the Big One’ is the ultimate wave: among the global imaging community, the Big One in 2010 is FESPA.”
For the first time ever, FESPA will have an Innovation Partner for the event. Durst’s Marketing Manager, Michael Lackner, comments: “We are excited to be FESPA’s first ever Innovation Sponsor. This sponsorship is especially meaningful for Durst, since we constantly strive to innovate and introduce new products to market year-on-year, achieving many market ‘firsts’ including white ink printing. FESPA trade shows are the ideal platform to launch products, as they are an important meeting place for innovative printers and help stimulate valuable debate, providing us with important input.”
The five-day show is set to be the largest showcase of global product innovations the marketplace has ever seen, blending screen and digital output, as well as a newly branded dedicated garment decoration event called Fabric. In addition, the richest programme yet of FESPA satellite events, educational activities, knowledge-sharing initiatives and networking opportunities will give visitors the ultimate business event experience.
For further information, you can visit: www.fespa2010.com
